7. Story mediums

Kickstart course - Building your video

FP - Online Kickstart Course - 7. Story mediums

Summary

There are four different mediums you can use to tell your story. You can combine all of these, and use whichever you like.

Interviews

  • Ideal for interviewing inexperienced speakers
  • Can be used to ask spontaneous questions
  • The interviewer can easily steer the conversation
  • The interviewer asks questions on behalf of the audience

Two tips when conducting interviews:

  • Have the interviewee include the question in their answer
  • Focus on the answers and create a relaxed atmosphere

Reporters

  • Host of your video
  • Come in many varieties
  • Give great control over the content
  • Can function as glue for your content

Voice over

  • Convey authority and trust
  • Commonly used for corporate films
  • Requires detailed script (ideal if you want control over wording)

Handy rules of thumb:

  • 120 words = 1 minute of video
  • 250 words = €350, and progressively cheaper the longer your text is

Eddie can help you with your voice over script. Just ask!

Titles on screen

  • For when people can’t/won’t listen to audio (e.g. narrowcasting or social media)
  • They work explanatory
  • Useful for chapter division
  • Often combined with one or more of the mediums discussed in this video